VIDEO: MAKING LABELS LIE

Posted by Mike Foster:

If you're a photographer, creative or like behind-the-scenes stuff, this video is for you.

So our friend Aaron Kim shot a behind-the-scenes video of the planning, production and creation of the Labels Lie campaign.

WATCH HERE.

If you're a photographer, click here to read a great post by Ed McGowan about the shoot setup, lighting, lens, textures, etc.

And here is a list of some of the crazy awesome people who volunteered their time to make this project a HUGE success:

Ed McGowan: Photographer/Design Amy Clarke and Dianna Lopez: Hair and Makeup Megan Foster: Special Effects Makeup Aaron Kim: Video

Ashley Smith, Kristen Foster and Becca Carroll: Project Management PlainJoe Studios: Brand Development

Photo Subjects: Steve Jewel, Jennifer Felix, Rudy Felix, Amy Barnes, Brandon Crouch, Danny Bias, Jenn Salini, Ethan Smith, Jackson Foster, Breanne McLendon, Kirk Langsea, Laura Milner, Daniel Milner and Stephanie Cassetto.

The Labels Lie project is far from over. More portraits are coming plus a brand new Labels Lie series of provocative visuals in early 2012.

HELP THE LABELS LIE CAMPAIGN TODAY!

1. Tweet this declaration: “I believe Labels Lie. Don’t use them. Don’t accept them! #LabelsLie #potsc”

2. Donate a Tweet to our Labels Lie campaign.