By Lindsey Nobles: te·na·cious [tuh-ney-shuhs] adjective
- holding fast; characterized by keeping a firm hold: a tenacious grip on my arm.
- highly retentive: a tenacious memory.
- pertinacious, persistent, stubborn, or obstinate.
- adhesive or sticky; viscous or glutinous.
- holding together; cohesive; not easily pulled asunder; tough.
When you’re tenacious, you persist. You persevere. You chase your dream, and when you've got it within your grasp, even if it is desperately trying to wriggle free, you don't let go. When the going gets tough, tenacity shows up.
Tyler Merrick is tenacious. I noticed it the first time I met him. In fact, I picked up and moved across the country (although sometimes it feels like across the world) to work for Project 7, the company he helped start, because I believe in Tyler and his tenacity.
In 2008, Tyler left his comfortable job at his family pet food business to bring an idea to life, starting Project 7 to change the world through the collaborative consumption of everyday “products for good.”
Like any entrepreneur forging a new path, Tyler has faced obstacles along the way, but he's learned not to take "no" for an answer. Early in Project 7’s inception, when he tried selling Project 7 water to a large national grocery store chain, he was rejected. But instead of walking away, Tyler asked the buyer what other types of items they might be interested in . . . and Project 7 gum was born.
Like Tyler, we all have ideas. But somewhere deep inside, we also have tenacity. Things will get tough, and rejection is always looming, but the tenacious ones stand their ground and turn rejection into a second chance.
As you chase your second chance, hold fast! Persist, persevere, and be amazed at where your second chance takes you.